TikTok Shop UTM Link Generator

Create trackable links for your TikTok Shop products. Know exactly which platform drives your sales.

Product URL *

Please enter a URL

UTM Source *

Source is required

UTM Medium *

Medium is required

UTM Campaign *

Campaign name is required

Your UTM Link

Fill in the required fields above to generate your UTM link.

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One click — links for all major social platforms

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Why UTM Tracking Matters for TikTok Shop Sellers

Unlike Amazon where customers find you through search, TikTok Shop sales depend on external traffic. You post on Instagram Stories, share links in WhatsApp groups, send email newsletters, and print QR codes on packaging. But without UTM tracking, you have no idea which of these channels actually converts into sales.

UTM parameters solve this blind spot. Each tagged link tells your analytics tools exactly where the visitor came from, what type of content they clicked, and which campaign brought them. Over time, this data reveals which channels generate revenue — and which ones waste your marketing budget.

Combine UTM tracking data with your TikTok settlement file analysis to see not just where traffic comes from, but which channels generate actual profit after all fees, commissions, and VAT deductions.

Recommended UTM Parameters by Platform

Recommended UTM source and medium combinations for TikTok Shop sellers
Platform	utm_source	utm_medium	Best For
Instagram	instagram	bio_link	Product showcases, trend-driven promotions
WhatsApp	whatsapp	dm	Repeat customers, VIP groups, personal recommendations
Telegram	telegram	group_message	Community announcements, flash sale alerts
Facebook	facebook	post	Marketplace cross-posting, group promotions
Email	email	newsletter	New arrivals, seasonal campaigns, re-engagement
TikTok	tiktok	bio_link	Cross-linking between TikTok profiles and shop

How to Use Your UTM Links

1. Create your tracking link

Enter your TikTok Shop product URL above, choose the source platform and medium, and name your campaign. The tool generates a clean, trackable URL instantly.

2. Share on your marketing channels

Copy the UTM link and paste it in your Instagram bio, WhatsApp message, email newsletter, or any platform where you promote products. For physical materials, download and print the QR code.

3. Check your analytics

Open Google Analytics (Acquisition → Traffic Acquisition → Source/Medium) or TikTok Analytics to see which channels drive the most traffic and conversions. Match this with your Tiklytics profit analysis to find which channels generate real profit.

Frequently Asked Questions

What is a UTM link?

A UTM link is a regular URL with special tracking parameters appended to it. These parameters (source, medium, campaign, term, content) tell analytics tools where your visitor came from, allowing you to measure which marketing channels drive the most traffic and sales.

Do UTM parameters affect my TikTok Shop product page?

No. UTM parameters don't change how your product page looks or functions. They are invisible to the buyer and only used by analytics tools to track the traffic source.

Which analytics tools can read UTM parameters?

Google Analytics, TikTok Analytics, Meta Pixel, and most other analytics platforms automatically read UTM parameters. If you have Google Analytics or TikTok Pixel installed on your shop, UTM-tagged traffic will appear in your source/medium reports.

Can I use UTM links on WhatsApp and Telegram?

Yes. UTM links work on any platform that supports clickable URLs — WhatsApp, Telegram, Instagram bio, email, QR codes on packaging, flyers, and more. The UTM parameters are preserved when the link is clicked.

Is this UTM generator free?

Yes, completely free with no limits. No signup required. Links are generated client-side in your browser — no data is sent to our servers.

How do I track which Instagram Story drives TikTok Shop sales?

Use utm_source=instagram and utm_medium=story, then add a unique campaign name for each story (e.g. "summer-sale-story-1"). When visitors click the link and buy, Google Analytics and TikTok Pixel will show exactly which story drove the conversion in your Source/Medium report.

Can I use UTM links with TikTok Shop affiliates?

UTM parameters are designed for your own marketing channels — Instagram bio, WhatsApp messages, email newsletters, and QR codes on packaging. TikTok Shop affiliates are tracked automatically through TikTok's built-in affiliate system. Use UTM links for the traffic you control directly.

What naming convention should I use for UTM campaigns?

Always use lowercase letters and hyphens instead of spaces. Include the date or product name for easy identification. Good examples: "summer-sale-2026", "skincare-launch-march", "new-arrivals-de". Avoid uppercase, special characters, and generic names like "campaign1".

How do I measure ROI from UTM-tracked links for my TikTok Shop?

Combine two data sources: UTM parameters tell you which channel drove the traffic (via Google Analytics or TikTok Pixel), and your TikTok settlement file reveals the true profit per sale after all fees. Upload your settlement file to Tiklytics to see profit broken down by SKU, then match it with your UTM traffic data to find which channels generate real profit — not just clicks.

Do UTM parameters work with TikTok's built-in analytics?

TikTok Seller Center analytics track on-platform activity like video views, shop visits, and in-app purchases. UTM parameters track off-platform traffic — visitors coming from your Instagram, WhatsApp, email, or QR codes. You need both: TikTok analytics for in-app performance, and UTM tracking for external marketing ROI.

Connect Traffic to Profit

Free

You now know WHERE your traffic comes from

UTM-tagged links reveal which platforms, stories, and campaigns drive visitors to your TikTok Shop.

Free

Find out which channels generate REAL profit

Upload your TikTok settlement file to see actual profit per sale — after commissions, VAT, refund fees, and shipping. Match it with your UTM data to discover which marketing channels are truly worth your time.